INTERNATIONAL MARKETING: AN SME PERSPECTIVE

Le Monde En Tique

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Ouvrage 9780273673231 : INTERNATIONAL MARKETING: AN SME PERSPECTIVE
Table of Contents
1 The Rationale for International Marketing
2 Appreciating the International Economic and Financial Environment
3 Catering for the Cultural Environment of International Business
4 Avoiding the Pitfalls of the International Political and Legal Environment
5 The Information Technology Environment
6 Researching International Markets
7 International Market Selection and Entry
8 Modifying Products for International Markets
9 Marketing Services Internationally
10 Promotions in International Marketing
11 International Pricing for Profit
12 Effective International Distribution
13 Planning and Strategy for International Marketing
14 Gaining International Competitive Advantage
15 International Competitive Marketing Strategy and Competitive Position
16 Globalisation
17 Relationships, Networks and Strategic Alliances
18 Contemporary Challenges in International Marketing
19 Electronic Commerce in International Marketing


Auteur : DE BURCA
Editeur : PITMAN PUBLISHING
Nombre de pages : 756
Date de publication : 04 2004

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