CROSSING THE CHASM

Le Monde En Tique

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Ouvrage 9780060517120 : CROSSING THE CHASM
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


Auteur : MOORE
Editeur : HARPER \& ROW
Nombre de pages : 256
Date de publication : 08 2002

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